Email & SMS

Usually involves using email to request business and solicit sales. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers or convincing current customers to purchase something immediately.

While SMS Marketing has its definite differences from email marketing it ironically has important similarities that make it the perfect companion to your email marketing strategies. The mixed punch of email and text messaging allows you to send the right message at the right time to virtually all of your customers. Even better, both channels offer a two-way communication. Use text messaging for shorthand, urgent communications, which means everything from appointment reminders to last minute sale alerts, and use email to send more elaborate information to the inbox of your customers which they access without failing every day.

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emails and sms

Email & SMS Marketing Checklist

Import & Segmentation

Import_Segmentation_zaclabUpload mobile numbers from Excel or copy from clipboard. Sort your contacts into different segments and lists.

List Building & Signup Forms

building_signup_form_zaclabEach website visitor is a potential mobile subscriber; catch their details today with Mailigen’s powerful signup forms.

SMS Sender ID

SMS_Sender_ID_zaclabTurn simple SMS into a powerful branding tool by displaying company name as the sender of a text message.

Branding & Design

branding_Design_zaclabIt helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing. Because it’s so difficult to find good email marketing examples, we decided to do the scouring and compiling for you.

Annalysis

Annalysis_zaclabMost email programs now have preview panes that typically block images and scripts Outlook, Thunderbird, Gmail, everyone, and default settings prevent data collection due to concerns about viruses. Analysts will almost always measure emails sent, and will often measure some type conversion signal.

email_sms_zaclab

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List Creation

To-do lists determine what to get done. Navigational routes provide turn-by-turn lists of directions. Recipes provide lists of ingredients and lists of instructions.

Segmentation

The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.

Marketing Goals

The strategies of your marketing and advertising would always be the important factor to decide if the objectives of your marketing plans will be met or achieved.

Analysis & Reporting

Detailed tailor made analysis is performed which is specific to your business needs and the geographical area of your choice.

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